Mission

To strengthen Alberta’s choir community by:

• Providing valuable programming, resources, training, and networking opportunities
• Creating opportunities for individuals and communities to be transformed by the power of choir music
• Connecting a diverse and inclusive network of choirs

Vision

A dynamic choir community across Alberta

Core Values

DIVERSITY
We see and support choir as a wide and varied art form and are committed to a choir community that is diverse in age, gender identity, race, physical or mental ability, and level of musical experience.
 
POSITIVITY
We believe in the “power of positivity” and approach our communications, interactions and daily work with a positive and collaborative spirit.
 
INNOVATION
We believe in the importance of expanding the boundaries traditionally applied to choir, and encourage creativity in programming, rehearsal, and performance.
 
ACCESSIBILITY
We are intentional about providing universal access to the wide-ranging benefits of choir.
 
LIFELONG LEARNING
We are committed to the importance of continuous learning opportunities for singers and leaders alike, with the belief that they are the surest path to building and maintaining success.
 
ACHIEVEMENT + ARTISTRY
We believe that the development of knowledge and skills paves the way to masterful and expressive performances.
 
INTEGRITY
We believe it is critical that our members can rely on a qualified, efficient, visionary and transparent Board and staff.

Positioning

Choir Alberta is an integral contributor to the vitality of the choral community. We recognize choir as a wide and varied art form, and encourage everyone to sing and to be inspired by the choir experience. We are dedicated to raising the profile, elevating the quality, and highlighting the benefits of choir while supporting and educating choral practitioners and audiences.
 
Choir Alberta provides leaders and singers alike with relevant resources, training, and performance opportunities. Our expansive program roster is delivered in a positive, inclusive, and supportive environment.
 
Choir Alberta’s members include amateur and professional choirs, singers, directors, composers, teachers, audiences, businesses, and institutions. We serve these members with passion and dedication, with the goal of creating a culture that recognizes choir as an essential part of society and a valuable means for community engagement.